霍华德·马克斯

霍华德·马克斯

Howard Marks
周期大师价值投资美国 · 1946年生

橡树资本联合创始人,以投资备忘录闻名于世。著有《投资最重要的事》《周期》。强调风险意识、逆向投资和对市场周期的深刻理解。

经典名言

210 条名言

投资中最重要的事情是对风险的理解。

The most important thing is understanding risk.

📖 投资最重要的事 (2011)
风险管理

投资中最重要的事情是对风险的理解。

The most important thing is understanding risk.

📖 投资最重要的事 (2011)
风险管理

你不能通过做和别人一样的事情来获得卓越的业绩。

You can't do the same things others do and expect to outperform.

📖 投资最重要的事 (2011)
逆向思维

在投资中,和在生活中一样,很少有确定的事情,价值可以消失,预测可以落空。

In investing, as in life, there are very few sure things.

📖 投资最重要的事 (2011)
市场认知风险管理

经验就是你没有得到你想要的东西时你得到的东西。

Experience is what you got when you didn't get what you wanted.

📖 投资备忘录 (2015)
学习成长人生哲学

你无法预测,但你可以准备。

You can't predict. You can prepare.

📖 《投资最重要的事》 (2011)

没有好到不会高估的资产,也很少有差到不会低估的资产。

No asset is so good that it can't become overpriced, and few are so bad that they can't become underpriced.

📖 《投资最重要的事》 (2011)

卓越的投资者不是那些能预测未来的人,而是对风险有更好判断力的人。

Superior investors are people who have better judgment about risk.

📖 《投资最重要的事》 (2011)

第一条规则:大多数事物都会被证明是周期性的。第二条规则:当别人忘记第一条规则时,最大的盈亏机会就来了。

Rule No. 1: most things will prove to be cyclical. Rule No. 2: some of the greatest opportunities for gain and loss come when other people forget Rule No. 1.

📖 《投资最重要的事》 (2011)

对风险的理解和把控,才是区分投资者水平高低的关键。

The single most important thing is to understand risk and control it.

📖 《投资最重要的事》 (2011)

周期不会消失,它们只会暂时休眠,等待下一次被唤醒。

Cycles never disappear — they just go dormant, waiting to be awakened.

📖 《周期》 (2018)

当投资者过于自信且对风险视而不见时,那正是我们应该最谨慎的时候。

When investors are too confident and blind to risk, that is precisely when we should be most cautious.

📖 《投资最重要的事》及橡树资本备忘录 (2011)

我们无法知道未来会发生什么,但我们可以知道自己当前所处的位置。

We may not know where we're going, but we should know where we are.

📖 《投资最重要的事》 (2011)

最危险的想法就是认为'这次不一样'——历史告诉我们,这次通常还是一样的。

The most dangerous words in investing are 'this time it's different.' History shows it usually isn't.

📖 《投资最重要的事》及橡树资本备忘录 (2011)

成功的投资不在于你买了什么好东西,而在于你以什么价格买到了好东西。

It's not what you buy, it's what you pay. A great company can be a terrible investment at the wrong price.

📖 《投资最重要的事》 (2011)

卓越的投资者是那些敢于在别人不愿意的时候行动的人。

Superior investors are those who dare to act when others won't.

📖 《投资最重要的事》 (2011)

风险意味着可能发生的事情比将要发生的事情多得多。

Risk means more things can happen than will happen.

📖 备忘录《风险》 (2006)

投资中最大的错误不是来自信息不足或分析失误,而是来自心理和情绪的失控。

The greatest mistake in investing doesn't come from insufficient information or analytical error, but from psychological and emotional loss of control.

📖 《投资最重要的事》 (2011)

你必须认识到你无法预测未来,但你可以为各种可能性做好准备。

You must recognize that you can't predict the future, but you can prepare for various possibilities.

📖 备忘录《不可知》 (2009)

安全不是来自对未来的确定性,而是来自对不确定性的承认和应对。

Safety doesn't come from certainty about the future; it comes from acknowledging and addressing uncertainty.

📖 《投资最重要的事》 (2011)

卓越的投资者与其他人的区别在于,他们能够在大多数人不敢行动的时候勇敢出手。

The difference between superior investors and the rest is that they can act bravely when most are too fearful.

📖 投资最重要的事 (2011)

第二层次思维是投资的利器:不仅要看到显而易见的,还要思考别人没看到的。

Second-level thinking is the weapon of the investor: not only see what's obvious, but think about what others don't see.

📖 投资最重要的事 (2011)

牛市中最大的风险不是亏钱,而是赚钱太少;熊市中最大的机会不是避险,而是捡便宜。

The greatest risk in a bull market is not losing money but making too little; the greatest opportunity in a bear market is not avoiding risk but picking bargains.

📖 投资最重要的事 (2011)

投资的成功不在于买好东西,而在于买得好。价格才是决定回报的关键。

Successful investing isn't about buying good things, but about buying things well. Price is the key determinant of return.

📖 投资最重要的事 (2011)

即使基本面分析没有变化,恐惧与贪婪仍会驱动股价大幅波动。投资者需要独立思考,不为情绪所动。

Even when fundamental analysis does not change, fear and greed drive large price swings. Investors must think independently and not be swayed by emotion.

📖 投资最重要的事 (2011)

投资中最危险的事不是承担风险,而是不知道自己承担了什么风险。

The most dangerous thing in investing is not taking risk, but not knowing what risk you're taking.

📖 投资最重要的事 (2011)

卓越的投资不在于买好东西,而在于买得好。价格才是决定回报的关键。

Superior investing isn't about buying good things, but about buying things well. Price is the key determinant of returns.

📖 投资最重要的事 (2011)

牛市的三个阶段:少数有远见的人开始买入;大多数投资者意识到上涨趋势;所有人确信市场只会上涨。

The three stages of a bull market: a few visionary people start buying; most investors realize the uptrend; everyone is convinced the market can only go up.

📖 投资最重要的事 (2011)

投资成功的关键不在于买好资产,而在于在正确的时间以正确的价格买入。

The key to investment success isn't buying good assets, but buying at the right time and right price.

📖 投资最重要的事 (2011)

风险控制不是避免亏损,而是确保亏损不会超出你的承受能力。

Risk control isn't about avoiding losses, but ensuring losses don't exceed your capacity to bear them.

📖 投资最重要的事 (2011)

投资不是关于'买好的东西',而是关于'把东西买好'——再好的公司,在错误的价格买入都会变成一笔糟糕的投资。

Investing is not about buying good things, but about buying things well. Even the best company is a bad investment at the wrong price.

📖 《投资最重要的事》核心投资哲学 (2011)
企业分析价值投资

我们永远不知道未来会走向何方,但我们应该知道自己站在哪里——在市场周期中所处的位置比预测方向重要一百倍。

We may never know where we're going, but we should know where we are. Our position in the market cycle matters far more than predicting the direction.

📖 《投资最重要的事》及橡树资本备忘录 (2011)
市场认知风险管理

当所有人都认为某件事没有风险时,那才是风险最大的时候——因为价格里已经没有任何'恐惧'的折扣了。

When everyone believes something is risk-free, that's when risk is highest — because the price no longer contains any discount for fear.

📖 《投资最重要的事》关于风险定价的核心观点 (2011)
市场认知风险管理

我们永远无法精确知道风险在哪,但我们可以知道什么时候风险'不值那个价'——然后站在一旁什么都不做。

We can never know exactly where risks lie, but we can know when risks aren't being priced properly — and then stand aside and do nothing.

📖 橡树资本备忘录及《投资最重要的事》
市场认知风险管理

卓越的投资业绩不是来自'做对了什么了不起的事',而是来自'没有做那些会让人破产的蠢事'。

Superior investment performance doesn't come from doing brilliant things — it comes from not doing the stupid things that bankrupt people.

📖 橡树资本备忘录及多次公开演讲
心态修炼风险管理

最重要的不是买什么,而是什么时候买。

📖 《投资最重要的事》(The Most Important Thing) (2011)
市场认知风险管理

你不能预测,但你可以准备。

You can't predict, but you can prepare.

📖 《投资最重要的事》(The Most Important Thing) (2011)
市场认知风险管理

有老的投资者,也有胆大的投资者,但没有又老又胆大的投资者。

📖 橡树资本备忘录(Oaktree Memos)及多次引用 (2005)
心态修炼风险管理

第二层次思维:第一层次思维说这是一家好公司买吧;第二层次思维说这是一家好公司但人人都知道所以股价可能已经太高了卖吧。

📖 《投资最重要的事》(The Most Important Thing) (2011)
能力圈逆向思维市场认知

风险不是波动性,风险是永久性损失的可能性。

📖 《投资最重要的事》(The Most Important Thing) (2011)
市场认知风险管理

我们可能不知道未来会走向哪里,但我们可以知道我们现在处于什么位置。

We may never know where we're going, but we'd better have a good idea where we are.

📖 《投资最重要的事》第12章 (2011)
市场认知风险管理

投资中最危险的一句话就是'这次不一样'。

The most dangerous words in investing are 'this time it's different'.

📖 《投资最重要的事》第15章 (2011)
逆向思维市场认知

卓越的投资不是来自买好的东西,而是来自把东西买好。

Investment brilliance isn't delivered by buying good things, but by buying things well.

📖 《投资最重要的事》第4章 (2011)
逆向思维价值投资

在投资中,防御性比进攻性重要得多。只要你不亏大钱,复利自然会帮你完成剩下的工作。

The most important thing is to avoid losers, not to find winners.

📖 《投资最重要的事》第16章 (2011)
长期主义风险管理

当好得难以置信的时候,通常就是不可信的。

When something is too good to be true, it probably is.

📖 橡树资本内部备忘录 (2016)
市场认知风险管理

在投资中,好消息不一定是好投资——如果市场已经提前消化了所有好消息,买入反而会亏钱。

In investing, good news doesn't necessarily mean a good investment. If the market has already priced in all the good news, buying can still lose you money.

📖 《投资最重要的事》第4章和第二层次思维 (2011)
逆向思维市场认知

风险不是波动率,风险是发生永久性资本损失的可能性。教科书上用标准差衡量风险是完全错误的。

Risk is not volatility. Risk is the probability of permanent capital loss. Using standard deviation to measure risk is fundamentally wrong.

📖 《投资最重要的事》第5章 (2011)
市场认知风险管理

在周期的顶部,最容易做的事情往往最危险;在周期的底部,最不敢做的事情往往最有利可图。敢于逆势需要极大的勇气。

At the top of a cycle, the easiest things to do are the most dangerous. At the bottom, the hardest things to do are the most profitable. Contrarian courage is rare and valuable.

📖 《周期》 (2018)
逆向思维市场认知

第二层次思维是优秀投资者的标志:第一层次看'这是好公司',第二层次看'市场对这个好公司的定价是否已经过高'。

Second-level thinking is the hallmark of superior investors. First-level says 'this is a good company'; second-level says 'has the market already priced in that goodness?'

📖 《投资最重要的事》第1章 (2011)
企业分析逆向思维

你不能预测未来,但你可以为未来做准备。我不需要知道暴风雨何时来,我只需要确保我的船能承受任何风浪。

You can't predict the future, but you can prepare for it. I don't need to know when the storm is coming. I just need to make sure my ship can weather any storm.

📖 橡树资本内部备忘录 (2015)
市场认知风险管理

你不能通过做和别人一样的事情来获得卓越的业绩。

You can't do the same things others do and expect to outperform.

📖 投资最重要的事 (2011)
逆向思维

在市场过热时保持怀疑,在市场恐慌时保持勇气。

Remain skeptical when the market is overheating, and courageous when the market panics.

📖 投资最重要的事 (2011)
逆向思维

第二层思维是区分普通投资者和优秀投资者的关键。

Second-level thinking is the key to distinguishing ordinary investors from excellent ones.

📖 投资最重要的事 (2011)
学习成长

高风险只能带来高回报的说法是错误的。

The statement that high risk can only lead to high returns is wrong.

📖 投资最重要的事 (2011)
风险管理

市场价格已经反映了大多数人的共识。

Market prices already reflect the consensus of most people.

📖 投资最重要的事 (2011)
市场认知

投资的成功取决于你做得比市场更好,而不只是与市场一致。

Investment success depends on you doing better than the market, not just matching it.

📖 投资最重要的事 (2011)
市场认知

最危险的投资是那些看起来最安全的投资。

The most dangerous investments are those that look safest.

📖 投资最重要的事 (2011)
风险管理

理解风险是投资成功的关键,而不是追求回报。

Understanding risk is the key to investment success, not pursuing returns.

📖 投资最重要的事 (2011)
风险管理

市场的周期性是不可避免的,关键是知道我们在周期中的位置。

Market cyclicality is inevitable; the key is knowing where we are in the cycle.

📖 投资最重要的事 (2011)
市场认知

好的投资是那些在买入时就能够提供安全边际的投资。

Good investments are those that provide a margin of safety when bought.

📖 投资最重要的事 (2011)
价值投资

在投资中,过度自信是最大的敌人。

In investing, overconfidence is the biggest enemy.

📖 投资最重要的事 (2011)
心态修炼

耐心等待合适的价格是投资成功的关键。

Patiently waiting for the right price is the key to investment success.

📖 投资最重要的事 (2011)
长期主义

分散投资可以降低风险,但不能消除风险。

Diversification can reduce risk, but cannot eliminate it.

📖 投资最重要的事 (2011)
风险管理

在投资中,最重要的是不要亏钱。

In investing, the most important thing is not to lose money.

📖 投资最重要的事 (2011)
风险管理

逆向投资意味着在别人卖出时买入,在别人买入时卖出。

Contrarian investing means buying when others sell and selling when others buy.

📖 投资最重要的事 (2011)
逆向思维

理解估值是投资的基础,而不是追逐热门。

Understanding valuation is the foundation of investing, not chasing popular stocks.

📖 投资最重要的事 (2011)
价值投资

投资于不确定性是最大的错误。

Investing in uncertainty is the biggest mistake.

📖 投资最重要的事 (2011)
风险管理

在市场顶部时保持谦虚,在市场底部时保持贪婪。

Stay humble at market tops and greedy at market bottoms.

📖 投资最重要的事 (2011)
市场认知

好的投资需要耐心和纪律。

Good investing requires patience and discipline.

📖 投资最重要的事 (2011)
心态修炼

风险是投资中最重要的考虑因素。

Risk is the most important consideration in investing.

📖 投资最重要的事 (2011)
风险管理

理解周期可以帮助你避免在顶部买入,在底部卖出。

Understanding cycles can help you avoid buying at the top and selling at the bottom.

📖 周期 (2018)
市场认知

在投资中,情绪是最大的敌人。

In investing, emotions are the biggest enemy.

📖 投资最重要的事 (2011)
心态修炼

成功的投资需要你能够在别人恐惧时保持冷静。

Successful investing requires you to stay calm when others are fearful.

📖 投资最重要的事 (2011)
逆向思维

投资回报与所承担的风险之间没有简单的线性关系。

There is no simple linear relationship between investment returns and risk assumed.

📖 投资最重要的事 (2011)
风险管理

好的投资者在别人不想要的时候买入。

Good investors buy when others do not want it.

📖 投资最重要的事 (2011)
逆向思维

理解市场的钟摆特性可以帮助你做出更好的投资决策。

Understanding the pendulum nature of markets can help you make better investment decisions.

📖 投资最重要的事 (2011)
市场认知

在投资中,最重要的不是你的看法对不对,而是你知道你可能是错的。

In investing, the most important thing is not whether your view is right, but knowing you might be wrong.

📖 投资最重要的事 (2011)
心态修炼

好的投资者会在市场过度乐观时变得谨慎。

Good investors become cautious when the market is overly optimistic.

📖 投资最重要的事 (2011)
逆向思维

理解自己不知道什么是投资智慧的开始。

Understanding what you do not know is the beginning of investment wisdom.

📖 投资最重要的事 (2011)
能力圈

在投资中,避免错误比追求正确更重要。

In investing, avoiding mistakes is more important than pursuing correctness.

📖 投资最重要的事 (2011)
风险管理

好的投资是那些你可以在最坏情况下也能持有的投资。

Good investments are those you can hold even in the worst case.

📖 投资最重要的事 (2011)
风险管理

在投资中,价格是最重要的变量。

In investing, price is the most important variable.

📖 投资最重要的事 (2011)
价值投资

成功的投资者是那些能够独立思考的人。

Successful investors are those who can think independently.

📖 投资最重要的事 (2011)
逆向思维

理解心理因素在投资中的作用是至关重要的。

Understanding the role of psychological factors in investing is crucial.

📖 投资最重要的事 (2011)
心态修炼

在市场繁荣时要想到风险,在市场萧条时要想到机会。

Think about risk when the market is booming, and think about opportunities when the market is depressed.

📖 周期 (2018)
市场认知

好的投资者会在投资前做充分的尽职调查。

Good investors do thorough due diligence before investing.

📖 投资最重要的事 (2011)
学习成长

理解价值的来源是投资成功的关键。

Understanding the sources of value is the key to investment success.

📖 投资最重要的事 (2011)
价值投资

在投资中,便宜是硬道理。

In investing, cheapness is hard truth.

📖 投资最重要的事 (2011)
价值投资

成功的投资不是关于预测未来,而是关于为未来做准备。

Successful investing is not about predicting the future, but about being prepared for it.

📖 投资最重要的事 (2011)
风险管理

在投资中,最重要的品质是耐心和理性。

In investing, the most important qualities are patience and rationality.

📖 投资最重要的事 (2011)
心态修炼

理解市场的历史可以帮助你避免犯同样的错误。

Understanding market history can help you avoid making the same mistakes.

📖 周期 (2018)
学习成长

好的投资是那些即使在不利情况下也能保护你本金的的投资。

Good investments are those that protect your principal even in adverse conditions.

📖 投资最重要的事 (2011)
风险管理

在投资中,你需要知道什么时候应该坚持,什么时候应该放弃。

In investing, you need to know when to persist and when to give up.

📖 投资最重要的事 (2011)
心态修炼

理解风险溢价是理解投资回报的基础。

Understanding risk premium is the foundation of understanding investment returns.

📖 投资最重要的事 (2011)
风险管理

在市场顶部时,风险最大,回报最小。

At market tops, risk is highest and returns are smallest.

📖 周期 (2018)
市场认知

好的投资者会时刻关注风险,而不是只关注回报。

Good investors always focus on risk, not just on returns.

📖 投资最重要的事 (2011)
风险管理

在投资中,过度反应是人性的一部分。

In investing, overreaction is part of human nature.

📖 投资最重要的事 (2011)
市场认知

理解流动性在投资中的作用是重要的。

Understanding the role of liquidity in investing is important.

📖 投资最重要的事 (2011)
风险管理

成功的投资者知道什么时候应该逆向而行。

Successful investors know when they should go against the grain.

📖 投资最重要的事 (2011)
逆向思维

在投资中,便宜和优质同样重要。

In investing, cheapness and quality are equally important.

📖 投资最重要的事 (2011)
价值投资

理解自己为什么能够赚钱是持续成功的关键。

Understanding why you make money is the key to continued success.

📖 投资最重要的事 (2011)
学习成长

卓越的投资不是来自买入好东西,而是来自买得好。

Superior investing is not about buying good things, but buying things well.

📖 《投资最重要的事》 (2011)
逆向思维价值投资

我们可能永远不知道要去哪里,但最好知道我们现在在哪里。

We may never know where we're going, but we'd better know where we are.

📖 橡树资本投资备忘录 (2004)
市场认知风险管理

最危险的事情是认为没有风险。

The riskiest thing in the world is the belief that there is no risk.

📖 橡树资本投资备忘录 (2014)
市场认知风险管理

在投资中,做正确的事情和赚钱之间没有必然联系。

There's no necessary connection between being right and making money in investing.

📖 《投资最重要的事》 (2011)
市场认知心态修炼

当别人都认为某种东西有风险时,他们的不愿购买反而把价格压到了几乎没有风险的水平。

When everyone believes something is risky, their unwillingness to buy usually reduces its price to the point where it is not risky at all.

📖 橡树资本投资备忘录《风险再思考》 (2015)
逆向思维风险管理

在投资中,做到不差并不难,真正的挑战是做到卓越——而卓越需要的是第二层次思维。

In investing, achieving average results is not difficult. The challenge is achieving superior results — and that requires second-level thinking.

📖 《投资最重要的事》 (2011)
逆向思维价值投资

便宜货的必要条件是该资产不被看好——不被看好通常意味着它最近表现糟糕。

The necessary condition for a bargain is that the asset is out of favor — which usually means it has performed poorly recently.

📖 《周期》 (2018)
逆向思维价值投资

市场不是一台计算器——它是一个由几百万个情绪不稳定的人在相互报价的集合。

The market is not a calculator — it's a collection of millions of emotionally unstable people quoting prices to each other.

📖 橡树资本投资备忘录:市场心理学 (2016)
市场认知心态修炼

我职业生涯中见过的最严重的投资损失——不是来自买入了错误的资产而是来自在正确的资产上用了过高的杠杆然后被迫在错误的时间卖出。

The worst investment losses I've seen in my career didn't come from buying the wrong asset — they came from using too much leverage on the right asset and being forced to sell at the wrong time.

📖 橡树资本投资备忘录:杠杆的风险 (2009)
逆向思维风险管理

没有人会因为承认自己“不知道市场接下来会怎样“而破产。但很多人因为假装知道而破产。

No one has ever gone bankrupt from admitting they don't know what the market will do next. But many have gone bankrupt from pretending they do.

📖 橡树资本投资备忘录:认知谦逊 (2014)
市场认知心态修炼

投资者最大的悲剧不是不知道什么是好投资——而是知道什么是好投资但在它最便宜的时候不敢买。

The greatest tragedy for investors isn't not knowing what a good investment is — it's knowing what a good investment is but being too scared to buy it when it's cheapest.

📖 橡树资本投资备忘录:勇气的价值 (2011)
逆向思维心态修炼

优质资产可以变成糟糕的投资——如果价格太高。垃圾资产也可以是绝佳的投资——如果价格足够低。

A great asset can be a terrible investment — if the price is too high. And a junk asset can be a brilliant investment — if the price is low enough.

📖 《投资最重要的事》 (2011)
逆向思维价值投资

卓越投资不是买好东西,而是买得好。

Being a good investor isn't about buying good things, it's about buying things well.

📖 《投资最重要的事》 (2011)

风险意味着更多可能发生的事情,而非确定发生的事情。

Risk means more things can happen than will happen.

📖 《投资最重要的事》 (2011)

第二层思维者问:这是什么?而卓越投资者问:还有什么?

Second-level thinkers ask: What is this? And superior investors ask: What else is this?

📖 《投资最重要的事》 (2011)

当你不再担忧亏损时,你正在承担最大的风险。

When you're no longer worried about losing, you're taking the most risk.

📖 橡树资本备忘录 (2014)

承认不确定性是投资中最大的智慧。

Acknowledging uncertainty is the greatest wisdom in investing.

📖 橡树资本备忘录 (2020)

最重要的不是买好的资产,而是把资产买得够便宜。“好公司”和“好投资”是两码事。

你不能预测未来,但你可以为未来做好准备。“我们不知道会发生什么”和“我们知道有些事情会发生”之间有着天壤之别。

过于超前于时代,与犯错是难以区分的。如果你在1999年就看空科技股,那你确实是对的——但前提是你能撑到2001年。

第一条规则:大多数事物都是周期性的。第二条规则:当其他人忘记第一条规则时,就是你获得最大机会或遭遇最大损失的时侯。

我们有两类预测者:那些不知道的,和那些不知道自己不知道的。任何声称能持续准确预测市场的人,要么在骗你,要么在骗自己。

第二层次思维是超越平均的关键。

Second-level thinking is the key to being above average.

📖 《投资最重要的事》 (2011)
逆向思维

风险意味着更多可能发生的事情而不是必然发生的一件事情。

Risk means more things can happen than will happen.

📖 备忘录 (2015)
风险管理

卓越投资需要做与大众相反的事情。

Superior investing requires doing something different from what the crowd does.

📖 备忘录 (2023)

赚钱的秘诀在于逆向思维而不是盲从。

The secret to making money is contrarian thinking, not following the crowd.

📖 备忘录 (2023)

第一层次思维说:“这是一家好公司,买它。”第二层次思维说:“这是一家好公司,但所有人都知道它是好公司了,所以价格已经太高了——卖它。”

📖 2011年《投资最重要的事》 (2011)
逆向思维市场认知

我们也许永远无法知道要去往哪里,但最好能明白自己身处何处。

📖 2011年《投资最重要的事》 (2011)

在投资中,没有比“这次不一样”更昂贵的四个字了。

📖 2011年《投资最重要的事》 (2011)

好公司不等于好投资,除非你用一个好价格买入。

📖 2011年《投资最重要的事》 (2011)
价值投资

最重要的不是趋势,而是周期。

The most important thing is not the trend, but the cycle.

📖 投资最重要的事 (2011)

最大的风险诞生于人们认为没有风险之时。

The greatest risk comes when investors feel the most risk-free.

📖 投资最重要的事 (2011)

做投资,你可以什么都不相信,但你必须相信周期。

You can believe whatever you want about investing, but you must believe in cycles.

📖 周期 (2018)

不承担任何风险本身就是一种风险。

Not taking any risk is a risk in itself.

📖 投资备忘录 (2024)

最重要的不是追求高风险高收益,而是追求低风险高收益。

The most important thing is not to pursue high risk for high return, but to pursue low risk for high return.

📖 投资最重要的事 (2011)

好消息和好价格几乎不会同时出现。当所有人都在欢呼时,你要知道你已经为这种乐观付出了过高的价格。

Good news and good prices rarely coexist. When everyone is cheering, you are paying a price that reflects that optimism.

📖 《投资最重要的事》 (The Most Important Thing) (2011)

耐心是最被严重低估的投资技能。大多数投资者的问题不是不够聪明,而是等不了。

Patience is a grossly underrated investment skill. Most investors' problem isn't insufficient intelligence — it's insufficient patience.

📖 《投资最重要的事》 (The Most Important Thing) (2011)

底部和顶部不是一瞬间发生的事件,而是一个过程。你不需要掐准最低点,你只需要在市场恐慌的区域里买。

Bottoms and tops are processes, not single events. You don't need to nail the lowest point — you just need to buy in the zone of panic.

📖 橡树资本备忘录 (Oaktree Memos, 2008) (2008)

高风险并不意味着高预期回报。高风险真正的含义是:结果的可能性分布更宽——你既可能赚得更多,也可能亏得更多。

High risk doesn't mean high expected return. What high risk really means is a wider range of possible outcomes — you could gain more, but you could also lose more.

📖 《投资最重要的事》 (The Most Important Thing) (2011)

问题的关键不是你买了好东西,而是你买得够不够好。一栋豪华公寓和一栋能持续产生现金流的小楼,价格合适时后者才是更好的投资。

It's not about buying good things, it's about buying things well. A cash-flow-producing small building can be a far better investment than a luxury condo — if bought at the right price.

📖 《投资最重要的事》 (The Most Important Thing) (2011)
价值投资

最重要的不是你买了什么,而是你付了多少钱。没有任何资产好到可以不计价格地买入。

The most important thing isn't what you buy, it's what you pay. No asset is so good that it can't become a bad investment if bought at too high a price.

📖 橡树资本备忘录 (Oaktree Memos, 2015) (2015)

成功的投资不是'买好的',而是'买得好'。

Successful investing is not about 'buying good things,' but about 'buying things well.'

📖 《投资最重要的事》 (2011)

万物皆有周期是至关重要的。任何东西都不可能朝同一个方向永远发展下去。

The most important thing is that everything has cycles. Nothing goes in one direction forever.

📖 《投资最重要的事》 (2011)

当事情看起来好到不像真的时,它们通常不是真的。

When things look too good to be true, they usually are.

📖 《投资最重要的事》 (2011)
逆向思维

投资的终极目标不是追求高回报,而是追求非对称回报——在市场上涨时充分参与,在市场下跌时尽量回避。

The ultimate goal isn't high return; it's asymmetric return — full participation on the upside, minimal exposure on the downside.

📖 《投资最重要的事》 (2011)
风险管理

在所有周期中,信贷周期是最重要也最危险的。信贷宽松、借钱容易时,风险被掩盖;信贷一收紧,所有资产的价格都要被重新标定。

Of all the cycles, the credit cycle is the most important and the most dangerous. Easy credit hides risk; tight credit reprices everything.

📖 《投资最重要的事》 (2011)

在投资里,做对的事不保证赚钱,做错的事也不保证亏钱——单一年份里,运气的影响常常大过你的技能。

In investing, doing the right thing doesn't guarantee a profit, and doing the wrong thing doesn't guarantee a loss — in any single year, luck often outweighs skill.

📖 霍华德·马克斯致投资者备忘录 (2014)

风险是隐形的,它无法在事前被精确量化。当大多数人忽视它时,它恰恰最大——真正的风险,藏在“无人担忧”里。

Risk is invisible and cannot be measured precisely in advance. It is greatest exactly when everyone stops worrying about it.

📖 《投资最重要的事》 (2011)

你不会因承担人人都看得见的风险而获得额外回报。只有承担他人回避、因而无人定价的那种风险,市场才会补偿你。

You are not paid for bearing risks everyone can see. Only for bearing the risks others avoid — and therefore leave unpriced.

📖 霍华德·马克斯致投资者备忘录 (2006)

投资者会犯两种错:行动之错(买错了)和不作为之错(该买没买)。卓越的投资者不是不犯错,而是让两类错误都足够小。

There are two kinds of errors: errors of commission (buying wrong) and errors of omission (failing to buy right). Great investors make both small.

📖 《投资最重要的事》 (2011)
风险管理

人们总把最近的过去当成未来:连涨三年就相信永远涨,连跌三年就相信会归零。这恰好是周期被遗忘、风险最大之时。

People extrapolate the recent past into the future: three up years feel eternal, three down years feel fatal. That is when cycles are forgotten and risk is highest.

📖 《投资最重要的事》 (2011)

流动性是暂时的。平时看似随时可买卖的资产,危机来临时会突然无人接盘——你以为的“随时退出”,往往在最需要时失效。

Liquidity is ephemeral. Assets that seem freely tradable in calm times can find no bid in a crisis — the exit you counted on vanishes when you need it most.

📖 霍华德·马克斯致投资者备忘录 (2008)

要想战胜市场,你必须有一个与众不同、并且最终被证明正确的理由。若你和所有人的想法一致,就只配得到和所有人一样的结果。

To beat the market you need a view that is both different from the consensus and eventually proven right. Agree with everyone and you'll only earn the average.

📖 《投资最重要的事》 (2011)

短期里,市场是一台投票机,人气决定价格;长期里,它是一台称重机,价值决定价格。把短期噪声误当长期信号,是亏损的根源。

In the short run the market is a voting machine, driven by popularity; in the long run a weighing machine, driven by value. Mistaking the noise for the signal is the root of losses.

📖 《投资最重要的事》 (2011)

市场的钟摆不会停在中间:它从绝望摆向狂欢,且几乎总是在两端过度摆动——因为人性从不温和,价格也从不恰好合理。

The pendulum doesn't stop at the middle. It swings from despair to euphoria and almost always overshoots at both ends — because human nature is never mild and prices are rarely just right.

📖 《投资最重要的事》 (2011)

投资在很多领域是一场“输家的游戏”:胜负不取决于谁更耀眼,而取决于谁少犯错。业余者被自己的失误拖垮,专业者靠纪律活下来。

In many ways investing is a loser's game: victory goes not to the flashiest but to the one who makes fewer mistakes. Amateurs are dragged down by their errors; pros survive by discipline.

📖 霍华德·马克斯致投资者备忘录 (2015)

宏观经济无法被可靠预测,靠猜GDP、利率或指数点位赚钱,长期看是徒劳的。把精力放在你能判断的微观价值上。

The macro economy can't be reliably forecast. Trying to profit from guesses about GDP, rates or index levels is futile over time. Spend your energy on micro value you can judge.

📖 《投资最重要的事》 (2011)
价值投资

泡沫的本质是:一个故事被反复讲述,直到没人再问价格是否合理。当估值只能靠“这次不一样”来辩护时,崩盘只是时间问题。

A bubble is a story told so often that no one asks if the price is justified. When valuation can only be defended by 'this time it's different,' collapse is a matter of time.

📖 《投资最重要的事》 (2011)

亏100块的痛苦,远大于赚100块的快乐。这种不对称让投资者在底部恐慌抛售、在顶部贪婪追高——情绪是你的敌人,不是你的顾问。

The pain of losing 100 outweighs the joy of gaining 100. This asymmetry makes investors panic-sell at bottoms and greed-buy at tops — emotion is your enemy, not your adviser.

📖 《投资最重要的事》 (2011)

投资的第一条规则是留在牌桌上。再好的策略,若一次豪赌就出局,也毫无意义。活下来,才有资格谈复利。

The first rule of investing is to stay in the game. No strategy is worth anything if one bold bet wipes you out. Survive, and you earn the right to compound.

📖 霍华德·马克斯致投资者备忘录 (2009)

最好的投资往往是“无聊”的:没有性感的故事,没有朋友圈的欢呼,只是以划算的价格买下能持续产生现金流的资产,然后等待。

The best investments are often 'boring': no sexy story, no applause — just buying cash-generative assets at a sensible price and waiting.

📖 《投资最重要的事》 (2011)
价值投资

你需要足够的自信去逆势下注,也需要足够的谦逊承认自己可能错。过度自信让你死扛错误,过度谦逊让你错失良机。

You need enough confidence to bet against the crowd, and enough humility to admit you might be wrong. Overconfidence makes you hold errors; over-humility makes you miss opportunities.

📖 《投资最重要的事》 (2011)

逆向投资在买入的那一刻几乎总是“看起来错了”。如果大家都赞同你,你就不是逆向;真正的逆向,伴随着孤独和怀疑。

Contrarian investing almost always 'looks wrong' at the moment of buying. If everyone agrees with you, you're not contrarian; real contrarianism comes with loneliness and doubt.

📖 《投资最重要的事》 (2011)

信息是廉价的,洞察是稀缺的。人人都看得到同一份财报和新闻,区别在于你能否得出与共识不同的、正确的判断。

Information is cheap; insight is scarce. Everyone sees the same filings and headlines. The difference is whether you can reach a view that is both different from and better than the consensus.

📖 霍华德·马克斯致投资者备忘录 (2016)

好的决策也可能带来坏结果,坏的决策也可能碰巧赚钱。用结果评价决策是危险的——优秀的投资者评估的是“决策过程”本身。

A good decision can yield a bad result, and a bad decision a lucky gain. Judging by outcomes is dangerous — good investors evaluate the decision process itself.

📖 《投资最重要的事》 (2011)

复利需要时间,而时间需要耐心。频繁买卖不仅增加成本,更打断复利——大多数人在正确资产上待得不够久。

Compounding needs time, and time needs patience. Frequent trading adds cost and interrupts compounding — most people don't hold the right assets long enough.

📖 《投资最重要的事》 (2011)

保住本金不是保守,而是理性的起点。没有本金,就没有下一次机会。永远先问“我会亏多少”,再问“我能赚多少”。

Preserving capital isn't being conservative; it's the starting point of reason. Without capital there's no next opportunity. Always ask 'how much can I lose' before 'how much can I make'.

📖 《投资最重要的事》 (2011)
风险管理

什么都不做也有风险。当优质资产被恐慌错杀到极低价格时,“按兵不动”本身就是一种代价高昂的错误。

Doing nothing also carries risk. When quality assets are panic-selling at rock-bottom prices, standing pat is itself a costly error.

📖 霍华德·马克斯致投资者备忘录 (2012)

区分“风险意识”与“风险规避”:前者让你在价格不合时谨慎,后者让你在任何价格都逃离。真正的机会,常藏在别人因规避而离开的地方。

Distinguish 'risk awareness' from 'risk aversion': the former makes you cautious at the wrong price, the latter makes you flee at any price. Real opportunities often lie where others fled through aversion.

📖 《投资最重要的事》 (2011)

过度集中于一两个判断,是危险的赌注;过度分散,则把收益稀释成平庸。平衡之道是:对最有把握的适度集中,对不确定的广泛分散。

Concentrating on one or two bets is a dangerous gamble; over-diversifying dilutes returns into mediocrity. The balance: concentrate moderately where conviction is highest, diversify broadly where uncertain.

📖 《投资最重要的事》 (2011)

知道自己能力的边界,比知道自己懂什么更重要。在能力圈外下注,等于把命运交给运气——而运气不站在你这边。

Knowing the boundaries of your competence matters more than knowing what you know. Betting outside your circle of competence hands your fate to luck — and luck is not on your side.

📖 《投资最重要的事》 (2011)
能力圈

在别人恐惧、资产无人问津时买入,需要的是勇气而非聪明。便宜货之所以便宜,正因为它现在“不受欢迎”。

Buying when others are fearful and assets are unwanted takes courage, not cleverness. A bargain is cheap precisely because it is unpopular right now.

📖 《投资最重要的事》 (2011)

估值是投资的锚。价格围绕价值摆动,但摆得太远时,纪律要求你逆向行动——哪怕当时看起来很傻。

Valuation is the anchor of investing. Price swings around value, but when it swings too far, discipline demands you act against the crowd — even when it looks foolish at the time.

📖 《投资最重要的事》 (2011)

风险溢价薄如纸时,意味着市场在说“没有风险”——而这往往是风险最大的信号。补偿越少,危险越多。

When the risk premium is paper-thin, the market is saying 'there is no risk' — and that is usually the biggest-risk signal of all. Less compensation, more danger.

📖 霍华德·马克斯致投资者备忘录 (2007)

价格与价值的关系像狗与主人:狗(价格)绕着主人(价值)跑前跑后,偶尔跑得很远,但最终回到主人身边。

Price and value are like a dog and its owner: the dog (price) runs ahead and behind the owner (value), sometimes far away, but always returns to his side.

📖 《投资最重要的事》 (2011)

暂时的账面浮亏不是真正的风险,永久的资本损失才是。把“价格的波动”误当成“本金的丧失”,会让你在最低点割肉。

A temporary paper loss is not real risk; permanent loss of capital is. Confusing 'price fluctuation' with 'loss of principal' makes you sell at the bottom.

📖 《投资最重要的事》 (2011)

承认“我不知道”不是弱点,而是优势。当所有人假装知道顶底时,敢说“我不知道,但我知道现在很贵”的人,反而避开了最大的坑。

Admitting 'I don't know' is not a weakness but an advantage. When everyone pretends to know the top or bottom, the person who says 'I don't know, but I know it's expensive now' avoids the biggest traps.

📖 霍华德·马克斯致投资者备忘录 (2013)

交易越多,犯错越多,成本越高。许多投资者败在“手痒”——总觉得自己该做点什么,而事实上最好的动作常常是什么都不做。

The more you trade, the more mistakes you make and the more cost you incur. Many investors lose because of 'itchy fingers' — feeling they must do something, when often the best action is none.

📖 《投资最重要的事》 (2011)

用短期视角看,市场充满噪音与偶然;用长期视角看,价值终将胜出。把眼光放长,多数焦虑会自动消散。

In the short term the market is full of noise and randomness; in the long term value wins out. Lengthen your horizon and most anxieties dissolve on their own.

📖 《投资最重要的事》 (2011)

先护住下行,上行自会照顾自己。若一个投资在坏情形下仍能保本,好情形下的收益只是额外的奖赏。

Protect the downside first; the upside will take care of itself. If an investment can preserve capital even in the bad case, the good-case gain is just a bonus.

📖 霍华德·马克斯致投资者备忘录 (2011)
风险管理

危机中最便宜的资产,往往来自“被迫卖出者”——他们不是因为看空,而是因为需要现金。当别人被迫离场,你若有余钱,便是机会。

The cheapest assets in a crisis usually come from 'forced sellers' — those who sell not because they're bearish but because they need cash. When others are forced out, your spare cash is the opportunity.

📖 《投资最重要的事》 (2011)

第一层思维容易:“公司好,买”。第二层思维困难:“大家都觉得好,价格已高,卖”。难就难在,第二层的结论常与第一层相反。

First-level thinking is easy: 'good company, buy.' Second-level is hard: 'everyone thinks it's good, price is high, sell.' The difficulty is that the second-level conclusion is often the opposite of the first.

📖 《投资最重要的事》 (2011)

没有只涨不跌的资产,也没有只跌不涨的市场。均值回归不是愿望,而是数学——树不会长到天上,谷底也不会永远黑暗。

No asset rises forever and no market falls forever. Mean reversion is not a wish but arithmetic — trees don't grow to the sky, and valleys don't stay dark forever.

📖 《投资最重要的事》 (2011)

风险最喜欢藏身于“被一致认为安全”的地方。当某资产被贴上“无风险”标签、人人争抢时,它给出的回报早已配不上潜在的危险。

Risk loves to hide where everyone agrees it is safe. When an asset is labeled 'risk-free' and everyone crowds in, its return no longer compensates for the lurking danger.

📖 霍华德·马克斯致投资者备忘录 (2010)

持续的成功来自纪律,而非灵感的闪现。灵感让你偶尔正确,纪律让你长期不犯错——而长期不犯错,就是复利最好的朋友。

Sustained success comes from discipline, not flashes of inspiration. Inspiration makes you right occasionally; discipline keeps you from erring consistently — and not erring is compounding's best friend.

📖 《投资最重要的事》 (2011)

市场价格是共识的投影:你若只是同意共识,就只配得到平均回报。要超越平均,你的判断必须既不同于共识,又最终被证明更接近真相。

Market price is a projection of the consensus: if you merely agree with it, you earn only the average return. To beat the average, your judgment must differ from the consensus and prove closer to the truth.

📖 《投资最重要的事》 (2011)

独立思考是有成本的:你会在多数时候显得“落伍”,会在拐点前承受怀疑。但随大流免费,代价却是永远只能拿平均、且在崩盘时同样难逃。

Independent thinking has a cost: you'll look 'out of step' most of the time and endure doubt before the turning point. But following the herd is free — and the price is forever average returns plus no escape when it crashes.

📖 霍华德·马克斯致投资者备忘录 (2017)

卓越的投资者追求“非对称的风险承担”:在赔率明显有利时重仓,在赔率不利时空仓。他们不追求每次都对,只追求对时赚得多、错时亏得少。

Superior investors pursue 'asymmetric risk-bearing': load up when the odds clearly favor them, stand aside when they don't. They don't aim to be right every time, only to win big when right and lose little when wrong.

📖 霍华德·马克斯致投资者备忘录 (2018)

投资不是非黑即白的预测,而是概率的博弈。你永远在“可能性分布”中下注,所以必须为“自己可能错”预留安全边际。

Investing isn't black-and-white prediction but a probabilistic game. You are always betting within a 'distribution of possibilities,' so you must leave a margin of safety for being wrong.

📖 《投资最重要的事》 (2011)

投资在很大程度上是“负面的艺术”:成功的关键常在于避开那些会让你出局的陷阱,而非挑中那只会飞的天鹅。

Investing is in large part 'the art of the negative': success usually lies in avoiding the traps that wipe you out, rather than in picking the flying swan.

📖 霍华德·马克斯致投资者备忘录 (2019)

一笔投资赚不赚钱,往往在买入的那一刻就已大致决定:买得足够便宜,后续只需时间;买得太贵,再好的资产也难逃平庸。

Whether an investment makes money is largely decided at the moment of purchase: buy cheap enough and time does the rest; buy too dear and even a great asset yields only mediocrity.

📖 《投资最重要的事》 (2011)
价值投资

历史从不会简单重复,但总是押着相同的韵脚。每一轮泡沫都声称“这次不一样”,其实不同的只是幅度与主角,本质从未改变。

History never repeats exactly, but it always rhymes. Every bubble claims 'this time it's different' — yet only the magnitude and the cast change; the essence never does.

📖 《投资最重要的事》 (2011)

先想清楚“你赚的是哪一类钱”:是市场整体的β,还是你独有的α?把运气当能力,是许多投资者由盈转亏的起点。

First be clear which kind of money you're making: market beta or your own alpha? Mistaking luck for skill is where many investors start sliding from gain to loss.

📖 霍华德·马克斯致投资者备忘录 (2020)

卓越的投资者在构建组合时,永远为“自己可能错”预留余地:不押满、不借满、不把假设当必然。谦逊,是组合最便宜的保险。

Superior investors always leave room for 'being wrong' when building a portfolio: never fully invested, never fully leveraged, never treating assumptions as certain. Humility is the cheapest insurance a portfolio can buy.

📖 霍华德·马克斯致投资者备忘录 (2021)

“牛市有三个阶段”:第一阶段,只有少数人相信情况会好转;第二阶段,大多数人接受了;第三阶段,“所有人都觉得永远会好下去”。

The bull market has three stages. In the first stage, only a few people believe things will get better. In the second stage, most people realize that improvement is taking place. In the third stage, everyone is sure things will get better forever.

📖 《投资最重要的事》 (2011)

投资者心理像一座“钟摆”,永远在贪婪和恐惧之间来回摆动——“从不停在中间的位置”。

The mood swings of the securities markets resemble the movement of a pendulum. It never stops in the middle.

📖 《投资最重要的事》 (2011)

在别人恐慌的时候,你要敢于离开人群去买东西——“但前提是你口袋里还有钱”。

The time to buy is when there's blood in the streets. But you need to have money when those times come.

📖 橡树资本备忘录 (2008)

“好运和好决策”长得太像了,你需要时间来把两者分开。

In the short run, luck and skill can be indistinguishable. It takes time for the real beneficiaries of skill to emerge.

📖 《投资最重要的事》 (2011)

“防御型投资”的核心目标不是赚最多——而是亏最少。牛市里你可能不突出,但在熊市里你活下来。

Defensive investing means aiming for solid returns in good times and avoiding the permanent loss of capital in bad times.

📖 《投资最重要的事》 (2011)

成功的投资在于管理风险,而非回避风险。

Successful investing is about managing risk, not avoiding it.

📖 投资最重要的事 (2011)
风险管理

第二层次思维者要考虑的远比第一层次思维者多得多。

Second-level thinking is deep, complex and convoluted.

📖 投资最重要的事 (2011)
逆向思维

承认不确定性是投资中最重要的态度。

Acknowledging uncertainty is the most important attitude in investing.

📖 投资备忘录:确定性的愚行 (2024)
风险管理

第一层思维说:‘这是一家好公司,买它。‘第二层思维说:‘这是一家好公司,但所有人都知道它是好公司了,所以估值已经反映了一切——卖它。‘你必须比别人多想一步。

First-level thinking says: 'It's a good company, buy it.' Second-level thinking says: 'It's a good company, but everyone knows it, so it's priced in — sell it.' You must think one step deeper than everyone else.

📖 《投资最重要的事》(The Most Important Thing, 2011年) (2011)

风险是无法被量化的——这是风险管理中最重要也最被忽视的真相。VaR模型、标准差、贝塔系数都是对历史的描述,不是对未来的预测。真正的风险永远在模型之外。

Risk cannot be quantified — this is the most important and most neglected truth in risk management. VaR models, standard deviations, betas — they describe the past, not predict the future. The real risk is always outside the model.

📖 《投资最重要的事》(The Most Important Thing, 2011年) (2011)

也许我们永远不知道我们明天会去哪里,但我们必须非常清楚我们现在在哪里。知道你在周期中的位置,比预测下一阶段什么时候到来重要得多。

We may never know where we're going tomorrow, but we must be crystal clear about where we are now. Knowing your position in the cycle is far more important than predicting when the next phase will arrive.

📖 《周期》(Mastering the Market Cycle, 2018年) (2018)
市场认知

投资中最危险的话不是‘我错了‘,而是‘这次不一样‘。这四个字是金融史上绝大多数泡沫的共同语言。每次当人们说‘这次不一样‘时,几乎每次都是一样的。

The most dangerous words in investing are not 'I was wrong' but 'This time is different.' These four words are the common language of virtually every bubble in financial history. Every time people say it's different, it almost never is.

📖 《投资最重要的事》(The Most Important Thing, 2011年) (2011)

便宜货不是指价格低的股票,而是指价格远低于价值的股票。当你找到一个被市场错误定价的资产时,你的主要风险不是你买贵了,而是你没有买够。

A bargain isn't a low-priced stock — it's a stock priced well below its value. When you find an asset mispriced by the market, your main risk isn't paying too much — it's not buying enough.

📖 《投资最重要的事》(The Most Important Thing, 2011年) (2011)

最重要的不是买好的,而是买得好。

It's not what you buy, it's what you pay. Investing success doesn't come from buying good things, but from buying things well.

📖 《投资最重要的事》 (2011)

钟摆式摆动是投资世界最可靠的特征之一,投资者心理仿佛钟摆,总在兴奋与沮丧的两极之间摆动。

The mood swings of the securities markets resemble the movement of a pendulum between euphoria and depression.

📖 《投资最重要的事》 (2011)